M’nyengo yonse ya mliriwu, anthu amathera nthaŵi yochuluka kunyumba kuposa kale—ndi nthaŵi yochuluka yocheza ndi ziweto zawo. Kaya amaweta agalu, amphaka kapena zokwawa, eni ake amazindikira mwachangu zabwino ndi zoyipa za malo atsopanowa, kuphatikiza nthawi yabwino ndi nyama zomwe amazikonda, komanso kuwonetseredwa ndi ntchito zochepa kuposa zabwino, monga kufosholo zinyalala bokosi.
Jacob Zuppke, Purezidenti ndi COO wa AutoPets, adanena monyadira kuti m'zaka zake zisanu akulera amphaka, sanatengepo bokosi la zinyalala. Sichifukwa chakuti anasiyira ena ntchito zosasangalatsa zapakhomo. Izi ndichifukwa choti AutoPets 'Litter-Robot yakhala yopambana kwambiri kwa kampani yazaka 22, ndipo imathetsa ntchitoyi.
Litter-Robot imayamba pa $499, ndipo imabwera ndi zina zowonjezera, zomwe ndizokwera mtengo kwambiri kuposa zosankha wamba, zazifupi. Koma mtengo wamtengo wa chinthucho umawonetsa luso lake - chinyalala chamtundu womwewo kulibe. "Ichi ndi chida chapakhomo," adatero Zuppke. "Imathetsa ntchito zomwe ndimazitcha kuti ndizovuta kwambiri zapakhomo. Ndimakonda kutaya zinyalala kapena kutsuka mbale—zinthu zimene zipangizo zina zimatha kuthetsa.”
Litter-Robot imakwaniritsa chosowa chomwe chinanyalanyazidwa kwa nthawi yayitali; makampani ambiri omwe akufuna kuthetsa mavuto okhudzana ndi ziweto amangoyang'ana kwambiri agalu. M'malo mwake, malinga ndi data ya Pet Food Industry, pafupifupi 51% ya amphaka aku America amakhulupirira kuti mayendedwe ogulitsa amawona amphaka ngati "nzika zachiwiri." Tsopano AutoPets yathetsa vuto lalikulu lomwe mabanja amphaka akukumana nawo, ndipo yadzipereka kupereka mayankho ambiri.
"Pali mavuto ambiri pamsika," adatero Zuppke. “Chinyalala ndi chimodzi mwa izo. Chotsatira chomwe timachithetsa ndi mtengo wa mphaka. Tikuganiza kuti mapangidwe a mtengo wamphaka akhalapo kwa zaka zambiri: zachikhalidwe, zamtundu, komanso zamitundu yambiri. Chifukwa chake tidapanga mitengo ingapo Yosiyanasiyana yamphaka, ndimayitcha mipando yamakono komanso yokongola. Mitengo yathu ya amphaka ili ndi makapeti, sisal, mabowo ndi malo obisalamo - amathetsa vuto lalikulu lopezera mphaka wanu bwalo lamasewera, koma ndife amodzi.
Ngakhale mtengo wake ndi wokwera, pakufunikabe mayankho a AutoPets. Kampaniyo yakhala ikukula kwazaka zisanu ndi 1,000%, kukula kwa 90% chaka ndi chaka mu 2020, ndikukula kwa chaka ndi chaka kupitirira 130% m'gawo loyamba la 2021.
Zuppke adatchula mliriwu ndi mphamvu zogulira zakachikwi monga zinthu zomwe zachitika posachedwa pakampani. "Anthu, makamaka azaka chikwi, ayamba kuchitira ziweto ngati ana ndikuyimitsa kukhala ndi ana," adatero. Ndipo ndizotheka kugwiritsa ntchito ndalama zambiri zotayidwa pogula ziweto, zomwe zimapangitsa bizinesi yathu kukhala yokongola kwambiri tsopano.
M'chaka chatha, AutoPets idakhazikitsidwa ku European Union, United Kingdom, ndi China. Masiku ano, zogulitsa zake zapamwamba kwambiri zimagulitsidwa m'maiko / madera opitilira 10 padziko lonse lapansi. Koma chikoka chofunikira cha kampaniyo sichinazindikiridwe ndi anthu ena. Zuppke adanenanso kuti anthu ambiri samagwirizanitsa ma AutoPets ndi zinthu zake zodziwika bwino. Zolemba nthawi zambiri zimatchula Feeder-Robot ya kampaniyo (chimodzi mwazinthu zatsopano) ngati "Litter-Robot's Feeder-Robot."
Pamapeto pake, AutoPets imayesetsa kudziyika yokha ngati kampani yayikulu yosamalira ziweto - zomwe zimapangitsa kuti ikhale chinthu choyamba ogula akamalankhula za zinthu zosamalira ziweto, monga Apple akamalankhula za zamagetsi. "Tachita ntchito yabwino yomanga iPhone," adatero Zuppke ponena za loboti yotaya zinyalala, "koma sitinabwerere kuti timange Apple."
"Monga wogula, ndimakonda Apple. Ndigula chilichonse kuchokera ku Apple," adapitilizabe. "[AutoPets] alibe bizinesi yotere. Chifukwa chake, takhala tikuchita izi kwakanthawi, chilimwe chino tiyambitsanso kukonzanso, kuyika chilichonse m'sitolo imodzi yabwino kwambiri, ndikuwuza bizinesi yathu mwanjira yabwino komanso nkhani yamtundu. ”
Kuti akwaniritse zolinga zake zokhumba, kampaniyo sikuti imangogogomezera mphamvu ndi ubwino wa mankhwala ake, komanso imalimbikitsa moyo wokhazikika mu mgwirizano wamaganizo pakati pa anthu ndi nyama. "Ndi zomwe tingachitire makolo a ziweto," adatero Zuppke. “Kusasefera zinyalala kudzakhala ndi ubale wina ndi mphaka wanga. Ndakhala ndikumva nkhaniyi ndi anthu ofunikira omwe adasamukira kukakhala nane: wina ali ndi mphaka, wina alibe, ndiyeno pali mkangano woti ndani angamutenge. Kapena Ngati theka lina liri ndi pakati, mnzakeyo mwadzidzidzi adzalandira udindo wa bokosi la zinyalala. Zinthu zazing'ono zonsezi zakhala mgwirizano wapamtima ndi chiweto, ndipo tiyenera kunena nkhani iyi yamalingaliro. Chifukwa chake, rebranding yathu kwenikweni ili pafupi ndi izi. Zapangidwa."
Pakalipano, katundu wa AutoPets amagulitsidwa m'malo a 13 PetPeople, ndipo akuyembekezeka kufika 30 kumapeto kwa chaka; mtundu ulipo mu mawonekedwe a "shop-in-shop". Koma kuyambiranso kwa kampaniyo kudzaphatikizapo, kwa nthawi yoyamba, sitolo yodziimira-sitolo yomwe imakwaniritsa zosowa za malo ogulitsa zamakono.
"Tikumvetsetsa kuti dziko likusintha nthawi zonse, ndipo malonda tsopano akuyenera kukhala odziwa, osati malo ogulitsira," adatero Zuppke. "Ichi ndiye cholinga chathu chokhazikitsa malo ogulitsa ziweto mtsogolomu."
Malo abwino osungiramo katundu ndi tsamba lina long'ambika kuchokera ku zolemba za Apple. Ndizovuta kupeza ogula omwe sadziwa bwino khoma lotchinga magalasi, zizindikiro zowunikira ndi Genius Bars a chimphona chaukadaulo ichi. Kupanga zokumana nazo zofananira kwa osamalira ziweto ndi gawo loyamba lamphamvu, kuyika kampaniyo ngati chisankho choyamba chokwaniritsa zosowa zonse zosamalira ziweto - ndikuwonetsetsa kuti ili ngati mtundu wamoyo pakuchitapo kanthu.
Amalonda amafunikira zambiri kuposa ndalama, ndichifukwa chake tikufuna kukupatsani mphamvu ndikuchita ngati chothandizira kupanga phindu.
Pamafunso onse okhudza mabizinesi aku Asia Pacific, chonde lemberani sales@entrepreneurapj.com Pamafunso
onse amalonda amalonda aku Asia Pacific, chonde lemberani editor@entrepreneurapj.com Pamafunso
onse omwe akuthandizira okhudzana ndi Entrepreneur Asia Pacific, chonde lemberani. contributor@entrepreneurapj.com
Nthawi yotumiza: Jun-17-2021