Munguva yese yedenda, vanhu vanopedza nguva yakawanda vari pamba kupfuura nakare kose—uye nguva yakawanda yekupedza nguva nemhuka dzavo dzavanovaraidza. Kunyangwe vachirera imbwa, katsi kana zvinokambaira, varidzi vanokurumidza kuona zvakanakira nekuipira kwenzvimbo nyowani, kusanganisira yakawanda nguva yakanaka nemhuka dzavo dzavanoda, uye kuratidzwa kwakawanda kumabasa mashoma-akanaka, sekufoshora bhokisi remarara.
Jacob Zuppke, Mutungamiriri uye COO weAutoPets, nekuzvikudza akataura kuti mumakore ake mashanu ekurera katsi, haana kumbobvira atora bhokisi remarara. Ikoku hakusati kuri nemhaka yokuti akasiira vamwe basa repamba risingafadzi. Izvi zvinodaro nekuti AutoPets 'Litter-Robot yave kukurumidza-kukura kubudirira kweiyi kambani yemakore makumi maviri nemaviri, uye inobvisa zvachose basa iri.
Litter-Robot inotanga pamadhora mazana mana nemakumi mapfumbamwe, uye inouya nemamwe maficha, ayo anodhura zvakanyanya pane akajairwa, mapfupi sarudzo. Asi mutengo wechigadzirwa unoratidza mwero wayo wekuvandudza-gaba remarara remhando imwe chete haripo. "Ichi midziyo yemumba," Zuppke akadaro. “Inogadzirisa zvandinotsanangura sebasa repamba rinonyanya kuoma. Ndinosarudza kubvisa marara kana kuwacha ndiro—zvinhu zvinogadziriswa nemimwe midziyo.”
Litter-Robot inosangana nechido chakaregeredzwa kwenguva refu; makambani mazhinji anofarira kugadzirisa matambudziko ane chekuita nezvipfuyo anotarisisa imbwa zvisina mwero. Muchokwadi, maererano nePet Food Industry data, vangangoita 51% yevaridzi vekatsi vekuAmerica vanotenda kuti nzira dzekutengesa dzinobata katsi se "vagari vechikamu chechipiri." Iye zvino AutoPets yagadzirisa dambudziko guru rakatarisana nemhuri dzekati, uye yakazvipira kupa mamwe mhinduro.
"Pane matambudziko mazhinji pamusika," Zuppke akadaro. “Gaba remarara ndechimwe chazvo. Inotevera yatinogadzirisa muti wekati. Isu tinofunga dhizaini yemuti wekati yave iripo kwemakumi emakore: echinyakare, makapeti, uye akawanda-forogo. Saka isu takagadzira akati wandei Yakasiyana miti yekati, ini ndinoidaidza yemazuva ano uye yakanaka fenicha. Miti yedu yekatsi ine makapeti, sisal, makomba nenzvimbo dzekuvanda-inogadzirisa dambudziko guru rekupa nzvimbo yekutamba yekatsi yako, asi isu tiri vamwe Izvo zvakaitwa nenzira yakanaka. "
Kunyangwe nemutengo wakakwira, kuchine kudiwa kwakajeka kwemhinduro dze AutoPets. Iyo kambani yakaona kukura kwemakore mashanu kwe1,000%, 90% gore-pa-gore kukura muna 2020, uye gore-pa-gore kukura kweanopfuura zana nemakumi matatu muzana mukota yekutanga ya2021.
Zuppke akataura denda uye simba rekutenga remireniyumu sezvinhu mukubuda kwekambani kwazvino. "Vanhu, kunyanya mamireniyumu, vave kutanga kubata mhuka dzinovaraidza sevana uye vombomira kuita vana," akadaro. "Uye zvinokwanisika kushandisa mari yakawanda inoraswa pamhuka dzinovaraidza, izvo zvinoita kuti bhizinesi redu riwedzere kuyevedza izvozvi."
Mugore rapfuura, AutoPets yakatangwa muEuropean Union, United Kingdom, neChina. Nhasi, zvigadzirwa zvayo zvepamusoro-soro zvinotengeswa munyika dzinopfuura gumi / matunhu pasirese. Asi kukosha kwekambani iyi hakuna kuzivikanwa nevamwe vanhu. Zuppke akataura kuti vanhu vazhinji havafanire kubatanidza AutoPets neyakaomesesa zvigadzirwa. Zvinyorwa zvinowanzotaura nezvekambani Feeder-Robot (chimwe chezvigadzirwa zvayo zvitsva) se "Litter-Robot's Feeder-Robot."
Pakupedzisira, AutoPets inovavarira kuzvimisa sekambani inotungamira yekuchengeta mhuka dzinovaraidza-ichiita kuti ive chinhu chekutanga chinofungwa nevatengi pavanotaura nezvezvigadzirwa zvekuchengeta zvipfuwo, seApple pavanotaura nezvemagetsi ega. "Takaita basa rakakura kuvaka iyo iPhone," Zuppke akadaro nezve robhoti remarara, "asi isu hatisati tatora nhanho kudzoka kuvaka Apple."
“Semutengi, ndinoda Apple. Ndichatenga chero chinhu kubva kuApple," akaenderera mberi. "[AutoPets] haina bhizinesi rakadaro. Naizvozvo, tanga tichishanda pane izvi kwechinguva, zhizha rino tichatanga rebranding, toisa zvese muchitoro chimwe chete, uye tinyatso taura bhizinesi redu nenzira iri nani Uye brand nyaya. "
Kuti izadzise zvinangwa zvayo zvekuda, kambani haisi kungosimbisa chete kushanda uye zvakanakira zvigadzirwa zvayo, asi zvakare inosimudzira mararamiro akadzika midzi mukubatana kwemanzwiro pakati pevanhu nemhuka. "Zviri pamusoro pezvatingaitira vabereki vanopfuyiwa," Zuppke akadaro. “Kusafoshora bhokisi remarara kunenge kune hukama hwakasiyana nekatsi yangu. Ndanga ndichinzwa nyaya iyi nevanhu vakakosha vakauya kuzogara neni: mumwe ane katsi, mumwe haana, kozoita nharo dzekuti ndiani achaikweva. Kana Kana imwe hafu iine pamuviri, mudiwa wacho achangogara nhaka mutoro webhokisi remarara. Zvese izvi zvinhu zvidiki zvave chisungo chepfungwa nemhuka, uye isu tinofanirwa kutaura iyi nyaya yemanzwiro. Naizvozvo, rebranding yedu iri padyo nenzvimbo iyi. Yakagadzirwa. "
Parizvino, AutoPets zvigadzirwa zvinotengeswa munzvimbo dze13 PetPeople, uye inotarisirwa kusvika ku30 pakupera kwegore; mhando iripo muchimiro che "shop-in-shop". Asi kutangazve kwekambani kunosanganisira, kekutanga, chitoro chakazvimiririra-chitoro chinosangana nezvinodiwa zvemazuva ano nzvimbo yekutengesa.
"Tinonzwisisa kuti nyika inogara ichichinja, uye zvitoro zvino zvinofanirwa kuve chiitiko, kwete kungova zvitoro," Zuppke akadaro. "Ichi ndicho chinangwa chedu chekugadzira chitoro chezvipfuyo mune ramangwana."
Chitoro chikuru chepamberi nderimwe peji rakabvarurwa kubva kuApple's script. Zvakaoma kuwana vatengi vasingajairane negirazi keteni madziro, akavhenekerwa zviratidzo uye Genius Bars yeiyi tech giant. Kugadzira chiitiko chakafanana chevatengi vanochengeta mhuka idanho rekutanga rine simba, kuisa kambani sesarudzo yekutanga yekusangana nezvose zvinodiwa zvechigadzirwa chekuchengeta mhuka-uye kuve nechokwadi chechimiro chayo semhando yemararamiro mukuita.
Vanamuzvinabhizinesi vanoda mari inopfuura mari, ndosaka tichivavarira kukupa simba uye kuita sechikonzero chekusika kukosha.
Kune ese mabhizinesi ekubvunza ane chekuita nevemabhizinesi mudunhu reAsia Pacific, ndapota taura sales@entrepreneurapj.com
Kune ese edhita kubvunza kune vemabhizinesi mudunhu reAsia Pacific, ndapota taura editor@entrepreneurapj.com
Kune zvese zvinopa kubvunza zvine chekuita neIntrepreneur Asia Pacific, ndapota taura contributor@entrepreneurapj.com
Nguva yekutumira: Jun-17-2021