Monga momwe owerenga a "The Target Report" akudziwa, timawona makampani monga momwe amachitira. Pazaka zisanu ndi zitatu zapitazi, talemba, kulowa, ndi ndemanga pa ntchito zamphamvu za M&A m'mafakitale osindikizira, opaka, ndi ena ofananira nawo. Pamene tikukonzekera nyengo yophukira, yomwe ili ndi ziwonetsero zingapo zamalonda, misonkhano yamagulu a anzawo, ndi mwayi pomwe makampani ambiri amabwera kudzagulitsa, timayang'ana mmbuyo pazomwe tapanga ndikukufotokozerani malipoti athu a mwezi uliwonse.
Malingaliro athu mwezi uno akuchokera ku "30,000-ft. mlingo, "kuphatikiza zidziwitso zamakampani ndi gawo lamakampani, kuphatikiza zolemba za bankirapuse ndi kutsekedwa kwa mafakitale. Chaka chino tikuyang'ana mozama ndikuyang'ana kupereka chidziwitso osati kuchuluka ndi nyengo ya zochitika pagawo, komanso malingaliro amalingaliro omwe akuyendetsa ntchito zamalonda.
Tidawunikanso, kugawa, kusanja, kuwerengera ndi kupanga ma chart zomwe tasonkhanitsa, kuyerekeza zaka ziwiri zapitazi. Kutengera kuchuluka kwa zomwe zachitika, miyezi khumi ndi iwiri yapitayi inali yabata pang'ono kuposa miyezi khumi ndi iwiri yomwe idatha mu Ogasiti watha, ndi pafupifupi 8% yocheperako. Chaka chatha panthawiyi, kufufuza kwathu kwa chaka ndi chaka kunasonyeza kuti zochitikazo zinali zogwirizana modabwitsa ndi chaka chatha. Ntchito ya M&A m'makampani athu yatsika, koma osati kwambiri.
Makampani osindikizira amalonda (ambiri, ogulitsa, osindikiza, masitolo ogulitsa ndi zowonetsa zachikhalidwe) ndi makampani olongedza (malebulo, makatoni opindika, zoyikapo zosinthika ndi makatoni a malata) alinso apamwamba kwambiri pazambiri zomwe zalengezedwa, zotsatiridwa kwambiri ndi kusindikiza-centric. makampani osindikiza (manyuzipepala ndi magazini). Zochita mu gawo lalikulu (zikwangwani, mawonekedwe akulu, chiwonetsero chamalonda ndi zizindikiro zamalonda) zinali zokhazikika komanso zokhazikika. Panali ndalama zambiri m'gawo lopanga zinthu, makamaka chifukwa cha kusokonekera kwamakampani opanga mapepala ndi kugawa.
Tikayang'ana nyengo ya zochitika zamalonda, monga momwe tawonetsera pa tchati ili m'munsimu, tikuwona chithunzi cha ntchito yochepetsedwa, ndi kutsika kosasinthasintha chaka chilichonse pamene tikufika ku nyengo ya tchuthi ndi kumapeto kwa chaka.
Zochita zamalonda zimatiuza kuti gawo lamakampani likusintha, komabe kuchuluka kwa malonda sikumatiuza ngati ntchitoyo ikuwonetsa kusintha kwabwino kapena koyipa. Kuti tidziwe komwe akupita, timatsata kuchuluka kwa zomwe zasungidwa mu bankirapuse komanso kutsekedwa kwa malo osagwedera ndikugwirizanitsa chidziwitsochi ndi zochitika zonse. Malingaliro athu, omwe adabadwa kwa zaka zingapo ndikutsimikiziridwa ndi ziwerengero zamakampani zochokera kuzinthu zina, ndikuti gawo lamakampani lomwe lili ndi kuchuluka kwa zochitika zomwe zikutsekedwa komanso kutha kwa ndalama zili pagawo locheperako. Padzakhala mwayi wophatikizana pamitengo yamakampani omwe amatsutsa kutsika kwamitengo. Izi zakhala zowona mu gawo losindikiza la zamalonda (ndipo zowonekera kwa iwo omwe ali kunja kwa mafakitale athu).
Monga taonera m'chaka chathachi, pakhala zizindikiro zochenjeza zomwe zikutuluka mu data yathu mu gawo lalikulu, makamaka kumapeto kwa bizinesi yamitundu yonse yomwe imapereka kusindikiza kwamitundu yonse pamitengo ya sikweya mita. Kusindikiza mabuku kwakhalanso kovutirapo kwa ena, ndipo mwaŵi wowapeza umabwera chifukwa cha kutha kwa ndalama ndi kutsekedwa.
Mosiyana ndi izi, magawo omwe kuchuluka kwa malonda sikulumikizana mwachindunji ndi kutsekedwa komanso kubweza ngongole akuchulukirachulukira ndipo mwayi wophatikizana udzabwera pamitengo yokwera kwambiri. Pafupifupi zigawo zonse zonyamula katundu zikugwira ntchito mosasunthika, popanda kusungitsa ndalama zofananira ndi kutsekedwa kwamitengo, zomwe zikuwonetsa malo abwino kwambiri kwa ogulitsa pomwe bizinesi ikuphatikiza.
Monga taonera, timatsatanso zochitika pakutsekedwa kwa mafakitale osalephera; makampani ambiri amangotseka ndikungosowa popanda kusungitsa ndalama. Nthawi zina, kutseka sikutanthauza kuti kampaniyo yasiya kugwira ntchito, zitha kukhala kuti imodzi mwamakampani akuluakulu osindikizira "ikulinganiza" mphamvu yawo yopanga. Mulimonse momwe zingakhalire, kutseka kukuwonetsa kusintha, nthawi zambiri kumabwera chifukwa chotsika pansi pagawo la msika. Mogwirizana ndi zidziwitso zina komanso monga zikuyembekezeredwa, makampani osindikizira ambiri amayimira malo ambiri osindikizira omwe akutseka sitolo.
Makampani angapo ophatikiza mabuku, osindikiza mabuku ndi makampani osindikiza nyuzipepala adatseka masitolo chaka chatha. Osindikiza nyuzipepala ndi magazini ndi osindikiza omwe amawatumizira atseka, komanso makina angapo a mapepala omwe akhudzidwa ndi kuchepa kwa kufunikira kwa mapepalawa.
Tikayang'ana pa zomveka zomwe zimachitika mu gawo lazosindikiza zamalonda, timapeza kuchulukira kwakukulu komanso komveka bwino kwa ma tuck-in omwe makasitomala a kampani yomwe adapeza amasinthidwa kupita kumalo opangira ogula. Pochita izi, ogula nthawi zambiri amasiya katundu ndi zipangizo kwa wogulitsa, kapena kwa wogulitsa malonda, kupeŵa udindo wa malonda ndi ngongole zina, mwina "kutola zipatso" zipangizo zina zomwe zikufunika kapena zofunika pa malonda. yosalala kupitiriza utumiki wa anapeza makasitomala. M'zochitika ziwiri mwa makumi awiri ndi asanu ndi atatu, malondawo anali "reverse tuck-in" momwe wogula adapeza katundu ndi malo ogulitsa ndikusamutsa bizinesi yawo ku kampani yogulidwa.
Ngakhale zili choncho, panali zogula khumi ndi chimodzi m'gawo losindikizira zamalonda pomwe malo omwe adapeza anali ofunikira ndipo azigwirabe ntchito. Izi zidadziwika kwambiri pakugula kumodzi kwamakampani osindikizira komanso kugulitsa kwina komwe kampani yomwe ikufunayo idapanga zowonetsa.
Panali zogulira zisanu ndi ziwiri zomwe wopezayo adazindikira kuti kampani yomwe idagulidwayo idawonjezera pazopereka zawo, komanso mabizinesi asanu ndi awiri pomwe malingaliro ake anali kukulirakulira. Pazochitika zonse makumi atatu ndi zisanu ndi zinayi zomwe tidaziwona m'gawo losindikiza zamalonda, anayi okha anali ndi othandizira payekha ndipo panalibe makampani omwe adagulidwa kuti apange "pulatifomu" yatsopano yomanga kampani yayikulu.
Chithunzi chomwe chimatuluka mu gawo lazopaka ndizosiyana kwambiri. Pa zochitika makumi atatu ndi zitatu zomwe tidalemba m'miyezi khumi ndi iwiri yapitayi m'gawo lazolongedza, ziwiri zokha ndi zomwe zidanenedwa kuti ndi ma tuck-ins, imodzi yomwe inatulutsa zilembo ndi ina yomwe inapanga makatoni opinda. Muzochitika zina zonse, ogulawo adawona kuti malo omwe adapeza ndi chinthu chofunikira kwambiri kuti amalize mgwirizano. M'malo ena, kampani yomwe idapezedwa inali ndi malo angapo, kapena inali padziko lonse lapansi. Muzochitika khumi ndi zisanu ndi zitatu, kufalikira kwa malo kapena kusiyanasiyana kwa malo omwe adapeza kudadziwikanso ngati chinthu chofunikira kwambiri pamalingaliro a ogula.
Ndalama zachinsinsi zidaphatikizidwa m'magawo khumi ndi asanu ndi atatu, umboni wowonekera bwino wosonyeza kuti njira yosinthira, mothandizidwa ndi ndalama kuchokera kumagulu achinsinsi, ikuyenda bwino pamapaketi osiyanasiyana. Chochititsa chidwi n'chakuti, sitinazindikire "mapulatifomu" atsopano omwe akukhazikitsidwa ndi mabungwe achinsinsi pakupanga, zomwe zikusonyeza kuti mpikisano wayamba kale pakati pa osewera omwe alipo chifukwa cha kulongedza katundu pamene akubwera pamsika, akufinya mwayi wopanga nsanja yatsopano. makampani.
Pazolinga zathu popanga chithunzi cha magawo osiyanasiyana amsika omwe ali ndi mafakitale onse osindikizira, timalekanitsa makampani omwe amapanga zinthu zazikuluzikulu kuchokera kugawo losindikiza lazamalonda. Apa tikuwona ma tuck-ins ocheperako kuposa momwe amasindikizira malonda, ndi ma tuck-ins atatu okha omwe adadziwika mwazogulitsa khumi ndi ziwiri. Zochita zina zisanu ndi zinayi zidakhazikitsidwa pakusunga ntchito pamalo omwe adapeza, zina zomwe zidali zazikulu.
Ziwiri zokha mwazochitazo zidakhazikitsidwa pakuwonjezera mawonekedwe ambiri ngati ntchito zatsopano, zomwe timanena kuti zachitika chifukwa chakukula kwabizinesi yamitundumitundu komanso kusinthidwa kwaukadaulo kwamakampani akuluakulu. Ogula atatu adawona kukula kwa malo ngati chifukwa chachikulu chomaliza kugula; Chimodzi mwazinthu zazikuluzikulu zidaperekedwa kuti chiphatikizire anthu ofanana ndipo adapanga njira yadziko lonse yodutsa magombe akummawa ndi kumadzulo. Zochita zinayi zidakhudza makampani abizinesi, ndipo panali mapulatifomu awiri atsopano omwe adapangidwa, zomwe zikuwonetsa kuti magawo achinsinsi akuwona gawo lalikulu.
Ndipo pomaliza, tidakumba gawo la ntchito zamakalata, lomwe tapeza kuti likugwira ntchito kwambiri zaka zingapo zapitazi. Mwa mapangano asanu ndi limodzi omwe tidajambulitsa, awiri anali ma tuck-ins, m'magawo onse awiri wopeza anali kampani yosindikiza yamalonda yomwe inkafuna kuwonjezera ntchito zamakalata kapena kukulitsa ndi kukonza zomwe amapereka pano. Mabungwe aumwini sanakhudzidwe ndi zochitika zilizonse ndipo palibe makampani atsopano omwe adapangidwa. Awiri mwa mapanganowo adakulitsa bizinesi ya wogulayo, ndipo pochita chimodzi kampani yosindikiza yamalonda idapeza bizinezi yofunikira kwambiri yotumizira makalata, kulengeza kuti malo omwe adapeza apitirire ngati ntchito yokhayokha.
Dinani apa kuti mupeze mtundu wapaintaneti wa The Target Report Ogasiti 2019 kuti mulembetse zonse zomwe zili ndi zambiri komanso maulalo amagwero.
Mark Hahn ndi woyang'anira wamkulu komanso woyambitsa Graphic Arts Advisors, kampani yopangira upangiri wazachuma komanso upangiri yomwe imayang'ana kwambiri kusindikiza, kulongedza, kutumiza makalata, ntchito zotsatsa, kasamalidwe kamtundu, ndi mafakitale ofananira nawo olumikizirana. Pokhala ndi zaka zopitilira 35 zakulumikizana momveka bwino pazachuma, magwiridwe antchito, malonda, M&A, ndi kasamalidwe kawonse, Hahn adagwirapo ntchito ngati wamkulu wazachuma, wamkulu wantchito ndi maudindo ena apamwamba ndi makampani angapo osindikizira malonda, komanso oyambitsa. ndipo pamapeto pake adagulitsa kampani yake yosindikiza.
Kampaniyo imathandizira eni eni ndi oyang'anira makampani, komanso obwereketsa, osunga ndalama ndi omwe ali ndi masheya m'magawo otsatirawa: kuphatikiza ndi kupeza, kugulitsa bizinesi, upangiri waukadaulo ndi zachuma, kapangidwe kake ndi ndalama, kusanthula zachuma, kasamalidwe kanthawi kochepa komanso kasinthasintha. , kuwerengera mabizinesi ndikukhala ngati akatswiri alangizi. Hahn ndi mlembi wa The Target Report ndipo amasindikizidwa pafupipafupi ndikugwidwa mawu m'manyuzipepala osindikiza amalonda ndi kasamalidwe.
Tsopano m'zaka zake za 35, Printing Impressions 400 imapereka mndandanda wamakampani otsogola kwambiri osindikizira ku United States ndi Canada omwe amawerengedwa ndi kuchuluka kwa malonda pachaka.
Nthawi yotumiza: Sep-28-2019