Archimedes, wasayansi wakale wachigiriki, anali kusamba pamene anali ndi eureka yake! mphindi, kupeza mfundo ya fiziki pogwiritsa ntchito kusamuka kwamadzi kuyesa kachulukidwe. Rob Reinerman, wotsogolera gulu lazatsopano ku Procter & Gamble, adataya ntchito pomwe akatswiri adafika, zomwe zidapangitsa kuti Charmin's Forever Roll, gulu lalikulu la zimbudzi za abulu azaka chikwi.
Reinerman, msilikali wazaka 14 wa P&G, adachotsedwa ntchito ngati manejala wa mapepala a Bounty ndikupatsidwa ntchito yotsogolera gulu lopanga zatsopano mgulu la mapepala akuchimbudzi. Pamodzi ndi mnzake Kevin Mitchell, akuluakuluwo adawapatsa ntchito imodzi. Reinerman adati: "Ntchito zachimbudzi sizimatha.
"Ndinali kunyumba, ndikuganiza kumapeto kwa sabata. Ndinkamaliza bizinesi yanga ndikukumana ndi funso lakale loti ndilowe m'malo mwa mpukutuwo kapena kusiya malo omaliza kwa munthu wina, "Reinerman adauza BuzzFeed News. Pamapeto pake, adadziwa kuti munthu wotsatira kuti agwiritse ntchito bafa adzakhala mkazi wake, yemwe angakwiyitse kupeza mpukutu womwe watsala pang'ono kumenyedwa.
Koma nyongolosi ya ganizo inabzalidwa: Bwanji ngati atapanga mpukutu wa pepala lachimbudzi umene unali…WAMKULU KWAMBIRI.
Forever Roll ndi mainchesi 12 m'mimba mwake ndipo ikufanana ndi mipukutu 24 ya Charmin Ultra Soft yokhazikika.
Charmin adatsitsa Forever Roll yake kwa ogula mu Epulo. Ndi imodzi mwamipukutu yamafakitale yomwe mungapeze popumira, koma yofewa kwambiri. Masabata angapo apitawa, Forever Roll idachitanso chidwi chachiwiri pa intaneti pomwe idatchulidwa mu Wall Street Journal nkhani yokhudza zinthu zatsopano zapakhomo zopangidwira akuluakulu omwe amakhala okha. Reinerman ankalira panthawiyo za momwe amachepetsera vuto losungiramo anthu okhala m'matauni (mpukutu waukulu umatanthauza kuti TP yocheperako imasungidwa pansi pa sinki) ndi momwe mipukutu ikuluikulu ingakhalire munthu mmodzi mpaka miyezi iwiri.
Mayankho pa intaneti adagawidwa. Ena amaganiza kuti ichi chinali chizindikiro chomvetsa chisoni cha zaka chikwi: kuchedwetsa ukwati ndi ana, osatha kugula nyumba zosungiramo zimbudzi zokwanira monga makolo awo, kukhala m'nyumba zazing'ono zopanda posungiramo mapepala owonjezera a chimbudzi, ndikuvutika ndi kutopa koteroko. kuti ntchito yosavuta yokumbukira kugula mapepala achimbudzi kamodzi pamlungu inali yovuta kwambiri. Komanso, ndi pepala lalikulu kwambiri lopangira doody, lomwe mwachibadwa ndiloseketsa.
Pepani ndachedwa ndi izi koma tangoganizani kukhala osakwatiwa ndikukhala ndi chibwenzi kunyumba kwanu koyamba ndipo amalowa mu bafa yanu ndikuwona mpukutu wa pepala lachimbudzi la Gibraltar pafupi ndi shitter.
Wokondedwa @Charmin chonde lingalirani zondithandizira chifukwa mpukutu wa "nthawi zonse" ndi chinthu chokhacho chomwe ndikhala ndikukambirana ndi anzanga, abale ndi alendo mpaka kalekale (Pafupi mwezi umodzi) ndimavomereza malonda, pulogalamu ya Venmo ndi Cash kapena gehena tenga cheke.
Dikishonale ya Webster imatanthauzira “nthawi zonse” kukhala “nthawi yopanda malire.” Charmin amatanthauzira ngati mwezi umodzi, mwina iwiri ngati simunakwatire, ndiye kuti Roll Forever Roll - mainchesi 12 m'mimba mwake ndi yofanana ndi mipukutu 24 - idzakukhalitsani. Chifukwa girth ndi heft wa mpukutuwo, izo sizingafanane muyezo chimbudzi mapepala mpukutu zopalira, kotero iwo analenga wapadera freestanding ndi zomatira khoma zopatsira (kwa millennials amene sadzakhala ndi nyumba ndipo sangathe kubowola mu makoma eni nyumba). Zida zoyambira za masikono atatu ndi choyimira chimawononga $30, ndipo mpukutu umodzi ndi $10.
Mtundu (waung'ono) wa TP-in-a-roll womwe tikudziwa tsopano udadziwika cha m'ma 1890 ndi Scott Paper Company - anthu ambiri anali kupukuta ndi kalozera wa Sears Roebuck zisanachitike. Kampani ya Hoberg Paper yaku Green Bay, Wisconsin, idakhazikitsa mtundu wa Charmin mu 1928 ndipo posakhalitsa idapereka mapaketi anayi apamwamba.
Kwazaka makumi angapo zotsatira, mawonekedwe amtundu wa mpukutuwo sanasinthe kwambiri. Zinatenga mpaka 1994 kuti Charmin apange mipukutu iwiri. Kenako adapanga "Mega Roll," yofanana ndi mipukutu inayi.
Komabe pambali pa ma tweaks kupita ku kapangidwe, kusindikiza, kapena ngakhale kununkhira (Angel Soft ali ndi zosankha ziwiri zatsopano), mawonekedwe ndi lingaliro la pepala lakuchimbudzi logwiritsidwa ntchito kunyumba sizinasinthe m'moyo wathu. Kukula kwakukulu komwe kwakhalako kwakhala zopukuta zonyowa - kuphatikiza mitundu yomwe imayang'aniridwa ndi amuna: Dude Wipes, One Wipe Club ya Dollar Shave Club, kapena Mangroomer's Biz Wipes mu "fungo labwino" - ndipo sizikuyenda bwino. Chifukwa zopukuta sizimawonongeka komanso TP yanthawi zonse, imapanga zazikulu, zotsekereza "mafuta" m'masewero.
Kodi chinachitika ndi chiyani kwa mzimu waku America wanzeru? Timayika munthu pamwezi, ndipo timagwiritsabe ntchito ma rolls a dinky TP monga Purezidenti Taft. Zachidziwikire, tabweretsa mipukutu yayikulu kwambiri kuzipinda zogona za anthu onse, koma zinthu zamafakitale ndizoonda, zankhanza, zong'ambika. Mlandu wankhondo wabulu. Ndi psychopath yokhayo yozizira kwambiri yomwe ingaganizire kubweretsa kunyumba chiguduli chachikulu cha pepala, chokulungidwa mu chosungira cholimba kuti chiteteze kwa akuba. Chifukwa chiyani pazaka zopitilira 100 palibe amene adaganiza kuti, Hei, bwanji tikadapanga mpukutu wa GIGUNDOUS wa pepala lofewa lachimbudzi?
Ndizosadabwitsa kuti ndemanga za Forever Roll patsamba la Charmin pakadali pano zakhala zabwino mopanda malire: nyenyezi 4.7 mwa 5 kuchokera kwa owunikira oposa 2,800. Iwo anayerekezera kukula kwa chopangidwacho ndi buledi woduliridwa (!), natcha mpukutuwo monga Tsiku la Abambo opambana ndi mphatso za tsiku lakubadwa (?), ndipo ananenanso mmene umayendera bwino pa choyimira cha Forever Roll. Pamadandaulo omwe adaperekedwa, gawo lalikulu lidazungulira mpukutuwo womwe sukhalitsa: "Ichi chikungofuula 'gwiritsani ntchito zambiri! ZAMBIRI!!' ndipo ana anga amamvera,” anatero wogwiritsa ntchito wina. Koma kwenikweni, anthu: "Zazikulu komanso zofewa."
Kodi izi zingasonyeze tsogolo lomwe zinthu zonse zogula ndi zazikulu? Momwe nyumba zathu zilili Willy Wonka malo odabwitsa omwe ali ndi mapepala apamwamba kwambiri komanso akasupe a sopo? Kodi ichi ndi chizindikiro cha kuchulukirachulukira kwa capitalism yapamwamba, kapena chizindikiro chachisoni cha mkhalidwe wazaka chikwi?
Zoonadi, mapepala akuchimbudzi sakhala opanda mikangano. Ngati inu, wazaka chikwi yemwe mumadya kwambiri (ndipo si ndani? Chotupitsa cha mapeyala ndi chodzaza ndi ulusi) komanso mukuda nkhawa ndi kukhudzidwa kwa chilengedwe cha Big Ass Roll, simuli nokha. Ndipo sikuti limalimbikitsa anthu kugwiritsa ntchito mapepala ochulukirapo popukuta.
Shelley Vinyard, wa bungwe lopanda phindu la Natural Resources Defense Council, adati Charmin imapangidwa kuchokera ku pepala la namwali 100%, palibe ulusi wopangidwanso, mitengo yoyera yokha. "Ndi malo osavuta kupanga kusiyana ndikuvota ndi madola anu kuti mupeze njira yokhazikika," adatero Vinyard. NRDC imati ochita nawo mpikisano ngati Marcal amagwiritsa ntchito zida zobwezerezedwanso.
Loren Fanroy, woimira Charmin, adauza BuzzFeed News kuti, "100% yazinthu zathu zamatabwa ndizovomerezeka ndi gulu lachitatu lomwe lili ndi ziphaso zovomerezeka zankhalango, monga Forest Stewardship Council (FSC), ndipo zimachokera kunkhalango zoyendetsedwa bwino. Sitichita nawo mchitidwe uliwonse wodula nkhalango, ndipo mtengo uliwonse umene timagwiritsa ntchito, pafupifupi umodzi umabzalidwanso.” Ndipo Reinerman akuwonetsa kuti popeza Forever Roll iliyonse imafanana ndi mipukutu 24 yokhazikika, mumagwiritsa ntchito machubu a makatoni ochepera, ndipo palibe zokutira zapulasitiki.
Komabe, kuwononga nkhalango kuti tipukute matako kungakuchititseni kugona usiku, ndipo kumakayikira ubwino wa mapepala akuchimbudzi. Ngati mutengapo gawo limodzi, mwina ndi nthawi yoti anthu aku America avomereze bidet ndikuthetsa kuwononga nkhalango ndikuwononga kamodzi.
"[Pepala lachimbudzi] ndi lopanda ukhondo ndipo mutha kupanga buku lalikulu kwambiri m'mbiri yakale ndipo silingayeretse kuthako moyenera," anatero Rose George, mlembi wa buku lakuti The Big Necessity: The Unmentionable World of Human Waste and Why It Matters. . “Timagwiritsa ntchito madzi kutsuka chilichonse kuyambira matupi athu mpaka magalimoto athu, komabe ku gawo lodetsa kwambiri la thupi lathu, timasankha kugwiritsa ntchito chinthu chouma chomwe chimangoyenda, komanso chosachotsa litsiro. Ndi misala. Zili ngati kusankha kusamba ndi thaulo youma. Theka la dziko lapansi limagwiritsa ntchito madzi kuyeretsa matako, ndipo amaganiza kuti ife omwe tili ndi zikhalidwe zamapepala ndi auve, ndipo akulondola. "
Reinerman ndi Mitchell atalemba anthu ena ochepa kuti agwire ntchito pagulu lawo loyesera, adawonetsa mpukutu waukuluwo, ndikuwuponya kwa mabwana akulu (omwe adalandira), ndikuyamba kuyesa ndikuyendetsa kampeni yaying'ono yotsatsa pa Facebook, anali okonzeka kutero. kupita pagulu mu Epulo 2019.
“Nthawi zonse tinkangomva mawu akuti, 'Sindikukhulupirira kuti palibe amene anaganizapo za izi.' Ndipo ndipamene mumazindikira kuti muli ndi chinachake chomwe chimapangitsa kuti wina adziwe bwino, "anatero Reinerman.
Chifukwa chake adalemba ganyu anthu ochulukirapo kuti ayendetse tsamba la e-commerce (Forever Roll amangogulitsidwa patsamba la Charmin, pakadali pano), ndipo mosiyana ndi mitundu ina ya P&G, amachita malonda ndi ma media okha. "Tili ndi gulu laling'ono lamphamvu lomwe likugwira ntchito yonseyi," adatero Reinerman.
Ngakhale mpikisano wa Charmin adayenera kuwapereka kuti abwere ndi Big Roll. "Mukalankhula ndi anthu omwe ali mgulu lamafuta osambira, chinthu chimodzi chomwe sitikufuna kuti chichitike ndikutha kwa pepala lachimbudzi panthawi yovuta," atero a Kim Sackey, wotsogolera chidziwitso cha ogula ku Georgia-Pacific, ku Koch Industries. -kampani yomwe imapanga Angel Soft ndi Quilted Northern. Komabe, iye sachita nsanje kwambiri. “The Forever Roll ndi njira imodzi yothetsera; m'malingaliro mwanga, pali ena omwe angathe," adauza BuzzFeed News. Kulembetsa, monga mtundu wa Amazon umapereka, ndi njira imodzi, ndipo ali ndi chidwi chofuna kukhathamiritsa nthawi ndi kuchuluka kwa zolembetsa kuti musakhale ndi zochuluka kapena zochepa kwambiri.
Kwa ine, kupangidwa kwa Rob Reinerman kunali kwanzeru, mphatso kwa mtundu wa anthu ndi mabowo athu osiyanasiyana osiyanasiyana. Koma monga mtolankhani, ndinafunika kukumba mozama. Khulupirirani, koma tsimikizirani; pukutani mpaka itayera, koma yang'ananibe pepala pambuyo pake. Chifukwa chake ndidayesa Forever Roll pano muofesi ya BuzzFeed.
Choyimiliracho chinabwera ndi wononga ndi seti yake ya mini Allen wrenches kuti ayike (zosavuta kwambiri). Chinali ndi tsinde lolemera kuti lisagwedezeke ndipo linkamveka lolimba.
Ndinakhazikitsa Forever Roll m’bafa yogwiritsira ntchito kamodzi mu ofesi yathu, ndipo pambuyo pa nkhomaliro, ndinapereka chiyeso chonse inemwini. Zinali…zabwino? Chodabwitsa kwambiri chinali chakuti zinali zovuta kunena kuti ndingatembenuzire bwanji mpukutuwo kuti ndipeze mapepala oyenera - ndinathera pang'ono kuposa momwe ndimafunikira.
Kenako ndinakhazikitsa cholembera ndi cholembera mu bafa kufotokoza chimene Forever Roll anali, kuti ndinali kulemba nkhani za izo, ndipo ankafuna ndemanga anzanga.
Zinapezeka kuti ndikufunsa anzanga akuntchito kuti afotokoze zomwe adakumana nazo pakupukuta mapepala akuchimbudzi mwina zinali zoyipa. Palibe munthu m'modzi yemwe adalemba chilichonse patsamba langa lapagulu (ndikufuna kutenga mwayi uwu kupepesa kwa anzanga akuntchito ndikudziwitsanso HR kuti ndaphunzirapo phunziro langa pano). Koma ndinapeza zolemba ziwiri zaumwini.
"Chachikulu kwambiri. Ukachigwetsa pansi n’kunyowa ndiye kuti wataya chimbudzi chochuluka kwambiri,” anatero wantchito mnzake wina. "Bafa yanga ndi yaying'ono, ndipo 100% imatha kunyowa mwanjira ina. Pamwamba kwambiri. ”
Mkonzi wanga adati ngakhale adachita chidwi ndi momwe Forever Roll idayendera bwino pamalopo, angasangalale kuti alendo awone pepala lalikulu lachimbudzi mu bafa yake yaying'ono.
Ndikuti, mtengo wa ulemu ndi wotani? Kodi ndi $30 pa zida zoyambira za Forever Roll? Kodi sikuyenera kuyendayenda m'bafa, mathalauza kuzungulira akakolo, kuti mutenge mpukutu wolowa m'malo pansi pa sinki? Kodi sikukhala ndi alendo omwe amawona mpukutu waukulu wa chimbudzi mu bafa lanu? Osandifunsa, ndine munthu amene ndangolembapo nkhani yayitali (yomwe sinalipiridwa ndi Charmin, btw, BuzzFeed ikutaya ndalama zondilipira malipiro kuti ndichite izi) za pepala lakuchimbudzi. Ndilibe ulemu, koma mnyamata ndine woyera. ●
Katie Notopoulos ndi mtolankhani wamkulu wa BuzzFeed News ndipo amakhala ku New York. Notopoulos amalemba zaukadaulo ndi chikhalidwe cha intaneti ndipo ndi gulu la Internet Explorer podcast.
Nthawi yotumiza: Jul-23-2019