Zolemba mkonzi: Ulendowu wamabizinesi ang'onoang'ono m'dziko lonselo ukuwonetsa malingaliro, kusiyanasiyana, komanso kulimba kwa mabizinesi aku America.
Osatchula mayina pano, koma malo ena amadziwika kuti amakokomeza kuchuluka kwa ma confetti omwe amaponya usiku wa Chaka Chatsopano. Oyang'anira zochitika zina akamati ndalama zokwana mapaundi masauzande ambiri zimagwa kwa anthu ochita maphwando, “Nthawi zonse ndimaseka,” akutero Bill Loughran Jr. “Ndimadziŵa kumene amapangidwira. Ndikudziwa amene amapanga. Ndikudziwa amene anatumiza mabokosi kunja. Ayi, kuitanitsa kwanu sikuli kwakukulu choncho.”
Loughran Jr. ali ndi lingaliro lamkati mwa udindo wake monga wachiwiri kwa purezidenti wa ntchito ku Shore Manufacturing Co., wopanga wazaka 67 wopanga ma confetti, ma streamers, tinsel, ndi zinthu zonse zowala, zopepuka, komanso zikondwerero. Abambo ake, a Bill Loughran Sr., adayambitsa Shore mu 1950s ndipo akadali CEO wawo. Kampaniyo ili ndi maofesi ku Sea Girt, New Jersey, ndipo imapanga ku Plymouth, Pennsylvania. Tsiku lililonse Loughran Sr. amayenda maola asanu ndi limodzi pakati pa malo awiriwa. Ali ndi zaka 89.
Posachedwapa, kampani ya antchito asanu ndi imodzi idamenyedwa, ndikutulutsa ma confetti ndi ma serpentines (ophimbidwa) pa zikondwerero za Chaka Chatsopano ku Times Square ndi mizinda ina. Zopanga za Nutcracker ndi mazenera am'sitolo m'dziko lonselo amatumizira Shore's snow confetti kuti azikhala ndi nyengo yozizira. Katundu wachifupi, wopindika wa kampaniyo - wopangidwa kuti aziponyamo zamanja m'malo momangirira chingwe pamtengo-ndi chinthu china chodziwika.
Pafupifupi theka la malonda a kampaniyo amachokera ku confetti, ena mwa iwo amapangidwa mwamakonda. Pa Macy's Thanksgiving Day Parade, Shore amadula confetti m'machitidwe oyandama. Kwa Olimpiki ku British Columbia mu 2010, idapanga masamba ang'onoang'ono a mapulo. Malo osungiramo zinthu zakale osonyeza ntchito za wojambula waku Italy Lara Favaretto, yemwe amagwiritsa ntchito confetti m’zosemasema ndi kuziyikapo, amayitanitsa mapaundi masauzande amitundu yachikale monga yakuda ndi mthunzi zomwe Loughran Jr. akufotokoza kuti “puke.”
Zogulitsa zachilendo za Shore Manufacturing ndi mabotolo obatizira, opangidwa ndi ovomerezeka ndi mkulu Loughran zaka zoposa 50 zapitazo. Chaka chilichonse, kampaniyo imagulitsa mabotolo 500 kapena 600 a champagne othamanga kuti aphwanye mabwato atsopano, komanso magalimoto, ma desiki, ndege, ngakhale magalimoto apansi panthaka. "Chaka chatha, ndidapeza kuti Jackie Kennedy adagwiritsa ntchito imodzi mwa botolo langa kubatiza sitima yapamadzi," akutero Loughran, yemwe adalemba chithunzi cha New York Times cha chochitikacho patsamba lake.
Lindy Bowman, yemwe nthawi ina adagwirizana ndi Shore Manufacturing kuti adziwitse Mylar wachikuda pamsika wonyamula mphatso, amamutcha Loughran kuti ndi wabizinesi wamphamvu kwambiri, wamphamvu, komanso wanzeru yemwe amadziwa. "Bill azigwira ntchito maola 100 motsatizana ngati kuli kofunikira," akutero Bowman, yemwe lero ndi purezidenti wa Lindy Bowman Company, wopanga zikwama zamphatso ku Baltimore. “Akakhala ndi chidwi ndi zinazake, amakhala munthu waukali kwambiri amene munamuonapo akupangitsa kuti zichitike.”
Abambo a Loughran, wamkulu wa Gulu Lankhondo, nthawi zambiri samakhala kunyumba ya mabanja awiri ku New Jersey komwe woyambitsa Shore adakulira. Kusukulu ya sekondale ndi koleji, Loughran ankagwira ntchito zambiri: wothandizira wojambula zithunzi, wothandizira wamaluwa, komanso chitsanzo cha zolemba za zovala.
Atangomaliza koleji, Loughran adapempha bwino mgwirizano wa Asitikali aku US kuti apange mabokosi akulu osunthira mipando kupita kumayiko akunja. Munali 1951, zaka zisanu zisanakhazikitsidwe chotengera chamakono chotumizira. Loughran adagwiritsa ntchito njira yoyamba ija ya Shore Manufacturing kuchokera m'garaji yamagalimoto atatu abanja lake. Zaka zinayi pambuyo pake, Loughran anasamukira ku fakitale ku Manasquan, New Jersey, ndipo anayamba kupanga mipando ya redwood. Eni nyumbayo atagulitsa nyumba ya New York City yomwe inkakhala malo owonetsera kampaniyo, adatsegula Loughran Gardens ku Brielle, New Jersey, kugulitsa maluwa (adzakhala katswiri wokonza maluwa ku koleji) ndi ocheka udzu pambali pa mipando.
Brielle ili pamtsinje wa Manasquan. Mnzake wa Loughran anali wogula ma yacht angapo. Loughran anati: “Pamene anawabatiza, sanathe kuthyola botololo. Loughran adaphunzira zasayansi ndipo adakonza njira yopangira botolo la champagne kukhala lolimba polimenya ndi chodulira magalasi. Pamene analandira patent mu 1962, “inalembedwa mu The Wall Street Journal,” iye akutero. "Zinali pa TV. Kulikonse.”
Mu 1961, dziko la New Jersey lidabwera kudzafuna malo a Loughran, kuti apatulire kuti azisangalala komanso azisamalira. Likulu la dimbalo linali mbiri yakale. Kenako bwenzi lina linapatsa Loughran ntchito yogula mapepala opangira mphero. Ali ku Procter & Gamble ndi Johnson & Johnson, adayamba kutolera matewera opanda vuto, omwe adawagulitsa kumakampani opanga zoseweretsa zofewa kuti aziyika. Posakhalitsa anali ndi bizinesi yogulitsa malonda yomwe inawonongeka popanga. Amagula $1 paundi ndikugulitsa $1.25.
Tsiku lina, adagula katundu wa Mylar-mtundu wa filimu yapulasitiki. Anatumiza zitsanzo ku kampani yomwe Bowman ankagwira ntchito, yomwe inkapanga mabokosi okulungamo mphatso m'sitolo. Izi zidapatsa Bowman lingaliro lopanga mapepala a Mylar m'malo mwa mapepala am'mabokosi amphatso. Loughran adavomera kukhala womuthandizira. Adakhazikitsa fakitale yaku Pennsylvania kuti apange Mylar m'mapepala owoneka bwino ndi ma shreds, ndikugulitsanso kumakampani ngati Hallmark ndi Estée Lauder.
Mylar confetti anali chotsatira chodziwika bwino. Zaka zingapo m'mbuyomo, Loughran adayika ndalama zomwe zidaphwanyidwa ndikugulitsidwa ndi US Treasury ngati "Millionaire's Confetti." Adatenganso madontho olimba omwe adachotsedwa pamakhadi a punch a IBM ndikuwapatsa Loughran Jr., yemwe panthawiyo anali wophunzira wa kusekondale, kuti agulitse ngati fundraiser-magawo awiri odzaza $1-pamasewera a mpira.
Pofika m'zaka za m'ma 1980, mabotolo obatizawo ndi dzina la kampani ndizo zonse zomwe zinatsalira ku Shore koyambirira. Tsopano anali wopanga mapepala apulasitiki opukutira-ndi-confetti. Ndiyeno panali pepala. Chapakati pa zaka za m'ma 90s, Loughran adagula Brooklyn Lace, kampani yazaka 140 yomwe inkapanga mapepala a confetti ndi ma streamer aatali - otchedwa "ship-to-shores" -omwe okwera sitima amawaponyera m'nyanja pochoka padoko. Maulendo apanyanja anakhala makasitomala. Pamene makampani oyendetsa sitimayo adayang'anizana ndi kuwunika kowonjezereka kwa zochitika zachilengedwe, Loughran adapambana patent ya Green Magic confetti, yomwe imasungunuka ikakumana ndi madzi popanda kuvulaza zamoyo zam'madzi.
Patent yachitatu ya Shore Manufacturing ili pa tinsel yotha kuponyedwa ija, mtundu wopindika, wa mainchesi asanu ndi limodzi wa tinsel wamba wa kampaniyo womwe umaponyedwa m'manja pamtengo, pomwe umakakamira popanda kugwa. Chifukwa chakuti zingwezo n’zopepuka kwambiri, mpweya wochepa kwambiri umachititsa kuti ziuluke. Mawonekedwe opindika amachotsa magetsi. Loughran anati: “Mtengo wonse ukunyezimira chifukwa tinsel imayenda. "Ndi zabwino."
Shore Manufacturing imakonda nyengo zambiri ngati kampani yamakhadi opatsa moni. Kuwonjezera pa Khirisimasi ndi Chaka Chatsopano, pali Mardi Gras ndi 4 July. Magulu amasewera, kuphatikiza Boston Red Sox, New York Jets, ndi Philadelphia 76ers, amagula confetti yake, monganso makalabu ausiku aku Las Vegas ndi makanema ambiri ndi makanema apa TV. Malo ogulitsa mphatso ndi malo ogulitsa maluwa amagulitsa mapepala ndi shreds ya Mylar yamitundu, yomwe Shore imapanga pansi pa chizindikiro chachinsinsi. Confetti yosawonongeka ija ndiyotchuka paukwati.
Koma ngakhale ndi misika ya chaka chonse, zogulitsa za Shore zonse ndi zopereka za niche, Loughran Jr. Kukakamira kwa kampani pakupanga ku US nthawi zina kumapangitsa kuti zikhale zovuta ndi omwe akupikisana nawo akunyanja. Ndipo chifukwa chakuti mankhwala ake amagwiritsidwa ntchito kunja, amakhala pachiwopsezo cha nyengo yoipa. "Timachita mabizinesi ambiri ku California, ndipo kugwa sikunachitike chaka chino chifukwa chamoto," akutero Loughran Jr. Mphepo yamkuntho ikawomba ku Florida kapena ku Texas, anthu samapita kukakondwerera.
Zowopsa izi zikutanthauza kuti kampaniyo iyenera kupitiliza kupanga zatsopano. Atate ndi mwana amagawa ntchitoyo molingana ndi luso lawo. Loughran amalota zatsopano. Loughran Jr. amawona momwe angapangire ndikupangira makinawo.
Mwamwayi ku Shore, Loughran sakuyang'ana kupuma. Koma mochulukirachulukira amagwiritsa ntchito mphamvu zake zakulenga ku ntchito zachifundo. Osati kale kwambiri, adatenga pakati ndikupha mpira wokhazikika womwe udakweza ndalama zoposa $ 1 miliyoni kwa mabanja 200 mu parishi yake. Mwa zina, mwambowu unagulitsa Rolls-Royce.
Ndipo Loughran sananene kuti ayambe bizinesi ina. “Ndili ndi luso,” iye akutero, “poyang’ana chinachake ndi kuchisandutsa chinthu chatsopano.”
Nthawi yotumiza: Apr-26-2019