Kupezeka kwa Amazon m'mphepete mwa malonda otsatsa kwadziwika kwakanthawi, ndipo idaphatikizidwa ndi zokonda za CafePress, Redbubble ndi Custom Ink (pakati pa ena) omwe akutenga njira yachindunji kwa ogula yogulitsa zinthu zachikhalidwe. Kunena kuti Amazon tsopano ndi mpikisano ndi nkhani zakale. Komabe, momwe akupikisana nawo pamakampaniwo mwina sizingakhale zomveka bwino, popeza pulogalamu yake yodziwika bwino ya Merch by Amazon ikadali pakukula, koma yakopa mayina akulu.
Ntchitoyi pakadali pano ndi yoyitanidwa kokha (ngakhale opanga atha kupempha kuti aitanidwe), ndipo imagwira ntchito mofananamo ndi CafePress: Ogwiritsa amatsitsa zojambulajambula, ndipo Amazon imasamalira zotsalazo. Izi zikutanthauza kupanga zinthu, kupanga tsamba lazogulitsa pa Amazon, ndikuyendetsa zotumiza.
Malinga ndi nkhani yomwe yafalitsidwa lero ndi Yahoo Finance, Merch yopangidwa ndi Amazon idayamba ngati njira yopangira masewera a kanema kuti apange ndalama kunja kwa kutsatsa kwapa pulogalamu kapena kugula. Patsamba lake lodzipatulira la Merch ndi Amazon, kampaniyo imatchula mayina akuluakulu monga Disney, Marvel, Cartoon Network, Fortnite ndi Dr. Seuss monga ena mwa opanga malonda ake.
Madivelopa amayika mapangidwe awo a T-shirt, kenako Amazon amasindikiza pakufunika ndikugulitsa. Pa T-sheti iliyonse yogulitsidwa, wopanga mapangidwe amapeza ndalama zomwe zimawonjezeka kutengera malonda ndipo sayenera kugwiritsa ntchito ndalama popanga ndi kukwaniritsa ntchito.
Posakhalitsa Merch yochokera ku Amazon idakula kupitilira gulu la okonda masewera, pomwe mapangidwe atchuthi komanso mawu andale adayamba. Mosiyana ndi zinthu zina zachinsinsi za Amazon, sizovuta kudziwa T-sheti yomwe imapangidwa ndi Amazon. Makasitomala ambiri [...] samazindikira kuti malaya amasindikizidwa mkati mwa mafakitale a Amazon.
Amazon pakadali pano imatha kusindikiza mapangidwe amitundu iwiri ya T-shirts mu makulidwe 15 ndi mitundu 21. Amaperekanso kusindikiza pa T-shirts za manja aatali ndi ma sweatshirts.
Komanso, Amazon ikuyang'ana kwambiri kusindikiza kwa digito pakupanga zovala zake kuti ipitirize kudalira anthu ogwira ntchito momwe ingathere, ndikuchepetsa nthawi yopanga.
"Pakusindikiza nsalu za analogi, pali ntchito yambiri yokonza makinawo," a Brian Drab, katswiri wofufuza zaukadaulo wamakampani a William Blair, adauza Yahoo Finance. "Pakusindikiza kwa digito, zonse zomwe takambiranazi kulibe. Pali ntchito yochepa kwambiri yokhala ndi digito poyerekeza ndi ntchito ya analogi.
Pakadali pano, kampaniyo imasindikiza ndikugulitsa zinthu zofewa, koma pano ikuyesa zinthu zotsatsira zodziwika bwino monga soketi za pop ndi ma foni am'manja.
"Nditha kukuuzani chilichonse chomwe mungasindikize mukafuna, tikulingalira," Miguel Roque, director of Merch by Amazon, adauza Yahoo. "Chofunikira ndichakuti timatha kupanga pamlingo waukulu, komanso pamlingo womwe timaganiza kuti mitundu ndi makasitomala akhutitsidwa nawo."
Kuti izi zitheke, Amazon yalemba ganyu anthu ambiri kuti azigwira ntchito m'malo ake osungiramo zinthu m'dziko lonselo. Chaka chatha, Amazon inatsegula malo atsopano, 110,000 sq. ft. ku Norristown, Pa., Kunja kwa Philadelphia.
Ndi mphamvu zake zopanga zomwe zikukula, zosakanikirana ndi kugwiritsa ntchito kwambiri komanso luso la e-commerce lomwe Amazon imadziwika nalo, litha kupanga imodzi mwazinthu zazikulu zopikisana pamsika.
"Palibe amene angafanane ndi kukula [kwa] msika wa Amazon," Ken Reil, wojambula zithunzi yemwe ankagwira ntchito ndi TeeSpring ndipo tsopano akugwiritsa ntchito Amazon, anauza Yahoo. "Pali kuchuluka kwa magalimoto. Amazon ili ndi anthu omwe akufunafuna zinthu. ”
Pamene Amazon ikukulitsa zogulitsa zake kuzinthu zomwe nthawi zambiri zimaperekedwa m'makampani onse, monga soketi za pop, zitha kukakamiza kwambiri makampani kugwiritsa ntchito mtundu wa ogulitsa.
Makampani ogulitsa mwachindunji apangitsa kupezeka kwawo kukhala kovuta kunyalanyaza m'zaka zaposachedwa, ndipo kusunthaku kuchokera ku Amazon kungakhale kokulirapo.
Brendan Menapace ndi mkonzi wamkulu wa digito wa Kutsatsa Kutsatsa. Ngakhale kulemba ndikusintha nkhani zimabwera mwachibadwa kwa iye, kulemba bio yake sichita.
Nthawi yotumiza: May-17-2019