Kutsatsa kwapadziko lonse lapansi kwa e-commerce kukuyembekezeka kuwona kukula kwapachaka kwa 11.3% mpaka 2023, akutchula Gulu la Freedonia. Zovala ndi zowonjezera zokha zidatenga 18% ya msika mu 2018. Zomwe zimafunikira pamalonda a e-commerce zikuphatikizapo kukula kwa zinthu zomwe zimafunikira kulongedza kwamtengo wapatali, kukulitsa kwazinthu zokwaniritsa dongosolo la intaneti m'misika yosatukuka kwambiri; ndi kukula kumanja kwa mabokosi omwe amachepetsa zosowa zonyamula zoteteza.
Mwachitsanzo, Westrock's BoxSizer, ndi makina opangira okha omwe amagwira ntchito bwino pakuyika ogulitsa pa intaneti. Makina odzichitira okha ndi okhawo pamsika omwe amatha kukula bwino maulendo angapo odzaza mabokosi omwe amafika mwachisawawa kwa omwe akukhudzidwa, kuchepetsa ndalama zogwirira ntchito, kudzaza opanda kanthu ndi kutumiza - popanda kufunika kosintha.
Koma, sikuti mumalonda a e-commerce okha omwe ogulitsa pa intaneti angakhalepo. Ogulitsa zovala omwe amadziwika kale chifukwa cha masitolo awo a njerwa ndi matope, okhala ndi madipatimenti ambiri, zopangira zodzoladzola ndi zodzikongoletsera komanso zodzikongoletsera, tsopano akuyang'anizana ndi mfundo yovuta: Sakugula mibadwo yachichepere m'sitolo. Monga zaka chikwi ndi achichepere, m'gulu la Generation Z, amakonda kugula zovala ndi zida zachiwiri, maunyolo ena ogulitsa adaganiza kuti achitapo kanthu pamibadwo yomwe idasowa.
Kugulitsanso ndi chizolowezi chogulitsa zovala, nsapato, zida, zokongoletsera zapanyumba ndi zodzikongoletsera m'sitolo m'malo (kapena kuwonjezera) nsanja ya e-commerce.
Ogula onse azaka chikwi ndi a Generation Z akukumbatira lingaliro logula zinthu zakale. Amakhalanso ndi mwayi wopitilira kugulitsanso kawiri kuposa ogula akale, malinga ndi GlobalData mu "2019 Annual Resale Report" ya thredUP.
Komabe tsopano ogula atha kupeza zovala zokonzedwanso ndi zina zambiri m'masitolo ogulitsa njerwa ndi matope kuphatikiza JCPenney, Macy's, Bealls ndi ena. thredUP, malo ogulitsira katundu wamkulu kwambiri padziko lonse lapansi, ali ndi malo ogulitsira ku JCPenney, Bealls, Stage, Goody's, Palais Royal, Peebles ndi Macy's. Sizovala ndi katundu wachikale chabe; zinthu zambiri zili pa-trend komanso kuchokera kuchulukidwe. Mapulogalamu oyesa ali m'masitolo 100, ndi mapulani owonjezera mtsogolo.
JCPenney Company Inc. yangolengeza kumene kuti 30 mwa masitolo ake apereka kusankha kwa zovala zachikazi zachikazi ndi zikwama zam'manja kuchokera ku thredUP, zokhala ndi masitayelo ngati atsopano kuchokera kwa okonza otsogola ndi ma brand. Monga gawo la zoyesayesa za kampani kuti zikhazikitse zopereka zatsopano zamakasitomala, malo ogulitsira aliwonse omwe amapezeka m'masitolo amatsitsimutsidwa sabata iliyonse kuti apereke zatsopano komanso chisangalalo kwa ogula, komanso mitengo yamtengo wapatali.
Pogula thredUP m'malo a njerwa ndi matope, ogula ali ndi mwayi wowona, kumva ndi kuyesa chinthucho ku JCPenney, komanso kugwiritsa ntchito zotsatsa zomwe zilipo kuti apititse patsogolo ndalama zawo.
"Chifukwa cha kukwera kwamisika yogulitsa pa intaneti, palibe kukayika kuti kufunikira kwamtengo wapatali pamitundu yabwino ndikokwera kwambiri. Pali chisangalalo chamalingaliro chomwe chimabwera ndikupeza chinthu chachiwiri chochepa kwambiri, "atero Michelle Wlazlo, wachiwiri kwa purezidenti wamkulu komanso wamalonda wamkulu wa JCPenney. “Ngakhale pali ogula zinthu zambiri kuposa kale, tipitiliza kuyesa ndikuwunika momwe makasitomala amagwirira ntchito. Ndife okondwa kuti tidzapanga zatsopano m'sitolo zomwe zimapangitsa kuti mitundu yotsika mtengo ipezeke, komanso kupereka chakudya kwa ogula okonda zachilengedwe omwe akufuna zosankha zokhazikika muzovala zawo. ”
Macy's akhala akuyesa ntchito zogulitsanso m'malo ake 40 kudutsa US kudzera mumgwirizano wake ndi thredUP, zomwe akuyembekeza kuti zifika zaka chikwi ndi ogula a Gen Z omwe ali ndi chidwi chokhazikika pakukhazikika kwamafashoni ndikugulitsanso kugula.
"Mgwirizano ndi thredUP umatipatsa mwayi wofikira makasitomala atsopano ndikuwasunga kuti abwerenso kudzagula masitayelo ndi mitundu yomwe sitikhala nayo," atero a Jeff Gennette, wamkulu wa Macy's.
thredUP imaperekanso pulogalamu ya "Clean Out Kit" - matumba a zopereka omwe ogula angagwiritse ntchito kuchotsa zovala kapena zida zosafunikira. Wogulitsa pa intaneti amawapatsa m'malo awo onse omwe amawonekera.
Uwu ukhoza kukhala mwayi wabwino wopezera ogula omwe nthawi zambiri sangagule ku JCPenney kapena Macy's pakhomo pawo. Komabe, magwero akuti mapulogalamu oyeserera sangathandize masitolowa, omwe nthawi zambiri amapeza makasitomala okalamba. Malo ogulitsa onsewa akuwona kutsika, malinga ndi Business Insider.
Zofanana ndi galimoto imodzi yotaya zinyalala imatumizidwa kumalo otayirako kapena kuwotchedwa sekondi iliyonse, malinga ndi The Ellen MacArthur Foundation. Ogula, makamaka achichepere, amafuna kuti mitundu yomwe amagula izindikire kukhudzidwa kwa chilengedwe ndi machitidwe awo. thredUP, mwachitsanzo, akuyerekeza kuti yakweza zolemba 65 miliyoni m'zaka zisanu zapitazi - 21 miliyoni mu 2018 yokha - kupulumutsa zinthu izi m'malo otayiramo.
Mitundu yambiri imawonongabe "zinyama" powotcha zinthuzo. Mgwirizano ndi amalonda ogulitsanso amalola makampani kuwonetsa nkhawa zawo pazachilengedwe ndikuwonjezera kukhulupirika kwa makasitomala.
Pazamalonda apakompyuta makamaka, 21.7% ya anthu padziko lonse lapansi - anthu 2.14 biliyoni - akuyembekezeka kugula pa intaneti pofika 2021, atero a Robert Lockyer, CEO wa Delta Global, yomwe imapanga ndikukhazikitsa mayankho okhazikika oyika opanga monga Tom Ford, Coach ndi Fortnum & Mason.
Kuyika kwapaintaneti ndi m'sitolo komwe kumaganiziridwa mofanana ndi chinthu chomwe nthawi zambiri chimagawaniza chipinda koma Lockyer amakhulupirira kuti ma brand akuyenera kupanga chidwi chofananira ndi kuyika kwawo pa intaneti monga momwe amachitira ndi zomwe amagulitsa m'sitolo.
"Zochitika m'sitolo zimapereka kulumikizana kofunikira kwambiri pakati pa munthu ndi munthu komwe kumathandizira kukhalabe okhulupirika kwa makasitomala, ndipo mwatsoka ndichinthu chomwe sichingafanane pa intaneti," akutero Lockyer. "Magulu ena akugwiritsa ntchito izi ngati chifukwa chonyalanyaza zoyika zawo zapaintaneti, ndikusankha njira yotsika mtengo, yosaganizira kwambiri.
"Izi 'zomwe sitingathe kuziwona sizingatipweteke' ndikuwononga mwayi wamtundu wamtunduwu kuti ukhalebe wokhulupirika, chifukwa kufunikira kwa 'kuzindikira kwa ogula' pa intaneti kwayamba kofunika kwambiri kuposa kale lonse."
Makasitomala amawona 'zokumana nazo zamakasitomala' ngati chinthu chofunikira kwambiri posankha munthu wogula. Kafukufuku waposachedwa wawonetsa kuti 72% ya ogula aku America akuti kulongedza kokha kumakhudza zosankha zawo zogula.
"Wogula aliyense ayenera kudzimva kuti ndi munthu wofunika kwambiri kwa wogulitsa ndikupatsidwa ntchito yomwe imawapangitsa kufuna kubwerera," akufotokoza Lockyer.
Kuyika koyenera kumatha kutsegula chizindikiro kwa omvera ambiri - kuchokera kwa dalaivala wonyamula katundu yemwe amanyamula mpaka pakhomo, kwa ogwira nawo ntchito muofesi ikafika pa desiki yanu, kuphatikiza mawu apakamwa omwe amatsatira tcohat.
Chifukwa chake, Lockyer akuti, wina akagula ndi mtundu womwewo pa intaneti, chisamaliro chofananira ndi tsatanetsatane kuyenera kulipidwa.
Makampani akuwoneka kuti aiwala kuti, ngakhale zingawononge ndalama zochulukirapo poyambira, kulongedza bwino ndikupereka 'zisudzo' kuseri kwa njira yotsegulira kumawonjezera phindu lawo kwanthawi yayitali kudzera mwa kukhulupirika kwamakasitomala.
Gawo lalikulu la ntchito ya Delta Global ikuthandiza makasitomala ake kuyambitsa mapangidwe apaketi a e-commerce omwe amamangidwa mogwirizana ndi chikole chake china.
Kristen Kazarian ndi mkonzi wa Chief of Packaging Strategies. M'mbuyomu adagwira ntchito ya Managing Editor. Kristen wakhala akugwira ntchito zofalitsa zosiyanasiyana zomwe zimakhudza mafakitale kuphatikizapo thanzi ndi kulimbitsa thupi, mapulogalamu apakompyuta, oyankha oyambirira, mafashoni, magalimoto ndi maphunziro, komanso nkhani zakomweko. Anagwiranso ntchito pa wailesi yakanema. Kristen adamaliza maphunziro awo ku Central Michigan University ndi digiri ya bachelor mu utolankhani komanso ubale wapagulu.
Converters Expo South ndi chiwonetsero chatsiku limodzi chomwe chimagwirizanitsa otembenuza mapepala, mafilimu, mapulasitiki ndi osaluka ndi ogula m'makampani, akatswiri ndi ogulitsa. Ndi mazana a anthu omwe amayembekezeredwa, Converters Expo South adzakhala malo oti apeze ogwira nawo ntchito, ayang'ane zida zoyesera ndi zojambula, kukumana ndi opanga zinthu zowonongeka ndikuphunzira zaposachedwa kwambiri mu kusindikiza ndi kuyika kwa flexo.
M'nkhani ya Novembala ya Packaging Strategies, tikuwonetsa momwe mungakhazikitsire, mawonekedwe a eCommerce, kapangidwe ka phukusi ndi chitukuko, kuyika kokhazikika, ndi zina zambiri!
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Nthawi yotumiza: Nov-13-2019