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  • Apple Ikuthamangira Kuti Alembetse Ma Studios Kuti Apeze Ntchito Yatsopano Yotsatsira

    Apple Inc., itatha kuseketsa osunga ndalama kwa miyezi ingapo kuti ikufuna kukhala kampani yopanga ntchito, ikukonzekera kuwonetsa mapulani amavidiyo ndi nkhani zatsopano. Zomwe zimafunikira pano ndikuti Hollywood ilembetse.

    Kampaniyo idzakhala ndi anthu otchuka a A-list ndi akuluakulu atolankhani pa Marichi 25 kuti afotokoze momwe angatengere mpikisano ngati Amazon.com Inc. chochitika ku Cupertino, California, kuti awone zina zowonjezera za Apple Pay, kuyala maziko a mgwirizano wa iPhone ndi Goldman Sachs Group Inc.

    Koma chinsalu chisanayambe, Apple iyenera kumaliza mapangano. Kampaniyo ikuthamangira kuti iteteze makanema ndi makanema apa TV kuti ipereke limodzi ndi makanema ake oyambilira ndipo ikupereka zololeza kuti zitheke pofika Lachisanu, malinga ndi anthu omwe amadziwa bwino nkhaniyi. Opanga mapulogalamu a Pay-TV monga HBO, Showtime ndi Starz ayenera kusankha ngati Apple ili pachiwopsezo, monga momwe ena amawonera Netflix, bwenzi kapena china chake chapakati.

    Kwa zaka zambiri, owonera a Apple adaneneratu kuti ukadaulo wowonjezereka kapena ukadaulo wamagalimoto odziyendetsa nokha ukhala "chinthu chachikulu chotsatira" cha wopanga iPhone. Koma ogula akamagwiritsira ntchito mafoni awo nthawi yayitali, kampaniyo ikuyang'ana mautumiki, ndi lonjezo lawo lopeza ndalama mobwerezabwereza, monga gawo lotsatira la kukula. Apple ikuneneratu kuti kugulitsa kotereku kudzakwera $ 50 biliyoni pachaka pofika 2021. Chaka chatha, mautumiki adabweretsa $ 39.7 biliyoni, mpaka 33 peresenti.

    Makanema omwe akubwera, omwe mwina angaphatikizidwe mu pulogalamu ya TV ya iPhone, iPad ndi set-top box, aphatikiza zinthu ziwiri zatsopano: ziwonetsero zolipiridwa, zogulidwa kapena zopangidwa ndi Apple, komanso mapulogalamu ochokera kumakampani akunja atolankhani. Kampaniyo ikulankhula ndi AT&T Inc., mwini wake wa HBO; CBS Corp. ndi netiweki yake ya Showtime; Starz, njira yopangira chingwe cha Lions Gate Entertainment Corp.; ndi ena. Pafupifupi mapangano angapo akuyembekezeka Lachisanu, watero m'modzi mwa anthuwo, yemwe adapempha kuti asadziwike chifukwa zokambiranazi zikadali kuchitika.

    Pulogalamu yamakono ya Apple TV imalola makasitomala kupeza ntchito ngati HBO. Koma ogula omwe amagula aliyense payekhapayekha amakankhidwira ku mapulogalamu a pa intaneti kuti awone ziwonetsero ndi makanema. Kuwasunga mkati mwa Apple, njira yomwe idagwiritsidwa ntchito kale mu nyimbo, ikhoza kuthandizira olembetsa 100 miliyoni mkati mwa zaka zisanu zikubwerazi, Wedbush Securities adaneneratu Lachiwiri. Apple yokhayo ikuneneratu zolembetsa zonse za App Store zidzakwera 500 miliyoni pofika 2020, kuchokera pa 360 miliyoni tsopano.

    Pakutsegulira, mawonetsero ambiri ndi makanema muakanema wa Apple adzakhala ochokera kwa ogulitsa kunja, kutsimikizira kufunikira kolembetsa mabwenzi. Makanema ambiri a Apple ndi makanema apa TV akadali akutukuka, malinga ndi anthu, kampaniyo ikukonzekera kutulutsa koyamba pambuyo pake mchaka koyambirira. Apple imapereka kale ziwonetsero zingapo, kuphatikiza "Carpool Karaoke".

    HBO, Showtime ndi Starz ndi ena mwa ma TV odziwika bwino kwambiri ndipo onse akuyembekeza kuti agwirizane ndi kampaniyo, malinga ndi anthu. Koma akukanganabe pazinthu zosiyanasiyana, kuphatikiza kutsatsa, kukwezedwa komanso luso la ogwiritsa ntchito.

    Netflix ndi Hulu, makampani awiri akuluakulu akukhamukira, sakuyenera kukhala gawo la ntchito yatsopano ya Apple chifukwa sakufuna kupereka ulamuliro wa zomwe ogwiritsa ntchito awo akukumana nazo kapena kuwonera deta. Netflix yasiya ngakhale kulola makasitomala kulembetsa kudzera pa App Store, ndikudula Apple pagawo lopindulitsa la ndalama.

    Ngakhale vidiyoyi idzakhala yofunika kwambiri pakulengeza kwa Apple - monga kuvomerezedwa ndi mutu wa "Ndi nthawi yowonetsera" pa pempholi, kampaniyo ikukonzekera kuwulula ntchito yake yamagazini. Chopereka chatsopano, chomwe antchito a Apple akhala akuyesa kwa miyezi ingapo, alola ogula kuti alembetse mtolo wa magazini ndi manyuzipepala. Ndi chopereka chofanana ndi pulogalamu ya Texture, yomwe Apple idapeza pafupifupi chaka chapitacho.

    Magazini adzakhala gawo lalikulu la pulogalamu ya Apple News, yomwe ikukonzedwanso ndi chithunzi chatsopano ngati gawo la pulogalamu ya iOS 12.2 yomwe ikuyembekezekanso kulengezedwa pamwambowu.

    Apple ikukonzekera kugulitsa ntchito zake zamakanema ndi magazini padera, koma ikhoza kuwapatsa pamtengo wotsika kwa ogwiritsa ntchito omwe amalembetsa ntchito zingapo, m'modzi mwa anthuwo adatero. Apple imawononga $ 10 pamwezi pa Apple Music. Wogwiritsa ntchito amene amagula ntchito zingapo amatha kukhalabe muzinthu zachilengedwe za Apple ndikupitilizabe kugula zida zakampaniyo.

    Kusintha kwa mapulogalamu a iOS 12.2 kumakhazikitsanso njira ya mgwirizano wa kirediti kadi wolumikizidwa ndi iPhone ndi Goldman Sachs posintha mawonekedwe a Apple Pay mu pulogalamu ya Wallet. Ntchito yama kirediti kadi ndi kachidindo kotchedwa "Project Cookie" mkati mwa banki yogulitsa ndalama, malinga ndi munthu wodziwa ntchitoyo. Apple ikuyitanitsa atolankhani omwe amalemba zamakampani olipira kuti akakhale nawo pamwambowu.

    David Stark, yemwe adakhala mnzake wa Goldman Sachs chaka chatha, akutsogolera ntchitoyi, adatero munthu uyu. Kampaniyo ili ndi anthu pafupifupi 30 mpaka 40 omwe akugwira nawo ntchitoyo, pomwe mbali ya Apple ikuyendetsedwa ndi gulu la Apple Pay, anthu omwe amadziwa bwino nkhaniyi adatero. Goldman Sachs anakana kuyankhapo.

    Pamsonkano wa manja onse ndi ogwira ntchito mu Januware atalengeza malonda okhumudwitsa a tchuthi, Chief Executive Officer wa Apple Tim Cook adauza antchito momwe ntchito zilili zofunika kwambiri tsogolo la kampaniyo. Utatu wa mautumiki atsopanowa ukhala woyamba kuwonjezera pazambiri za ogula kuyambira pomwe kampaniyo idakhazikitsa Apple Pay mu 2014 ndi Apple Music patatha chaka.


    Nthawi yotumiza: Mar-20-2019