Packaging is a means of promotion given by the times, an important medium to promote sales, a good guarantee can bring a good publicity effect for the merchants, better play to brand benefits, so that merchants continue to benefit. Conversely, it may make products unsalable, affecting the development of businesses. Not only that, there are many advantages to the design of gift boxes, especially the following four points are particularly popular with enterprises:
1. protect commodities
The primary function of packaging is to protect goods. Commodities go through a long period of time in the process of getting to the market, which may damage the goods and deprive them of their sales value. The emergence of gift box design for the merchants to solve this problem, not only to allow goods to withstand external damage, but also to protect the goods, so that goods can better circulate in the market.
2. facilitate circulation
The second advantage of packaging gift box design is to facilitate circulation. It is not only good-looking, but also convenient to pack the goods according to certain shapes, specifications and sizes. It is convenient for counting quantity, weighing or other aspects.
3. promote sales
Many people may have questioned this point, thinking that the product sells well naturally is the function of the product, how can there be packaging gift box design function. In fact, this idea is one-sided. The quality of products is good. On the one hand, packaging is also one aspect. Good packaging allows consumers to choose from a wide range of goods at a glance, and then to understand, produce ideas to buy. If the packaging design is not good, not noticeable or people even have no desire to see the second eye, how to sell this link?
4. easy to carry
Portable goods are more popular than goods that are not portable. In the past, the products you bought were fragmented and packed in bags. However, most of the goods used to give gifts are packaged gift boxes designed, so that both grade, and easy to carry, when giving gifts is also very dignified.
Most importantly, portable goods can also play an invisible propaganda role in the process of consumer reciprocity. Plus, if the quality of the product is good enough to suit the tastes of the public, its sales are bound to be hot.
Of course, the benefits of packaging gift boxes are far more than those four points. But for businessmen, these four points are enough. In a highly competitive market, if a businessman can not maintain a market advantage, it will be difficult to develop well in the market, especially when the new product is listed, if the package is not in place, the sales promotion is not enough, and the result is not known.
Post time: Oct-27-2018