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  • For Bride (and Groom) Gifting: Think Inside The Box

    Couples can plan and prepare for their big day with monthly subscription and curated gift boxes filled with useful wedding day essentials.

    In the same way trendy monthly subscriptions and curated boxes allow you to discover new beauty products, food prep and fashion, a new crop of expertly crafted boxed gifts, specifically catered to engaged couples, have made their way to the wedding industry.

    Giving your favorite bride or groom (even if that happens to be yourself) surprise gifts in the months before the wedding day is simple enough. Just select the subscription or curated box that fits your budget and place an order online. Then sit back as bride- and groom-specific baubles and apparel — jewelry, T-shirts, beverage tumblers, and swag sporting the words “Bride,” “Mrs.” and “Mr.” — are delivered with varying frequency in nice packaging.

    In celebration of their upcoming nuptials, subscribed brides are mailed an introductory package containing a keepsake box, a wedding agenda book with checklists and work sheets, champagne flutes, a cake topper, a rose-quartz necklace, wedding day cards, bath salts and a bottle opener. Each month after — regardless of whether the bride is on a month-to-month plan or a longer prepaid subscription — six to eight items, such as nail polish, makeup brushes and stationery, are shipped. Intro boxes and “Best of Bridal” editions are available as one-time purchases.

    Subscription: $43 to $44.95 per box, Individual boxes: $59.95 or $95, shipping not included; maevenbox.com

    Like many brides following personal timelines between engagement to “I do,” enclosed bridal-themed assortments reflect the progression from wedding-planning stages to honeymoon. Bundles such as “It’s Party Time,” “Ultimate Bridal Swag,” and “Wedding Day Essentials” include seven or eight full-size gifts like bride-to-be sashes, bride tote bags, “I said yes” ring dishes, “wifey” lace baseball caps and lace garter sets. Subscription plans are available in increments of three, six, and nine boxes, and deliveries can arrive quarterly, every other month, monthly or twice monthly, depending on the wedding date.

    No-nonsense consumers can order pre-assembled and build-your-own gift boxes, equipped with an off-beat flair. The “Bride With A Plan Box” includes two vow books, a thank you note tracker and a balloon stating “Bride” with an arrow pointing downward. The curated bridesmaid box, proposing “Will you be my bridesmaid?!” inside, contains a “Girl Gang” charm necklace, a soy wax candle donning the text, “Out of all the people, you annoy me least” and a rosé cocktail kit. For a custom, more personalized touch: gifters select greeting cards, quirky iron-on patches and other trinkets a la carte to construct a nontraditional present.

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    Now “Something Blue” comes prepackaged, with Sugarfina candies, two vow notebooks, pens, and a Pinch Provisions Minimergency Kit. In a “Happily Ever After” box, newlyweds will find a cookbook, wood heart bowl, an espresso maker, stackable espresso cups and other home goods. There’s a “Bridesmaid” box for sale, and a “Groomsmen” one, too, as well as focused offerings like “Coffee” that extend beyond a wedding theme. For pickier recipients, shoppers can choose three to 10 items and create the perfect gift without getting boxed in to a long-term commitment.

    Individual, ready-to-ship “Blushing Bride,” “Future Mrs.” and “Bride To Be” boxes provide luxury candles, spa goodies, handwritten notes and more, for those planning walks down the aisle. The gift sets aren’t limited to brides. The “Engaged Life” box supplies future spouses with a couple-specific mug set, organic cardamom crisp cookies and a tea towel. Custom designs carrying three to 10 items can also be assembled for brides, grooms, wedding parties and guests.

    Curated: $66 to $167 per box, Custom: $270 to $1,000 per box, shipping not included on custom orders; marigoldgrey.com

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    Post time: Oct-15-2019
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